Family-owned jeweler since 1966

Seelenbacher Jewelers has created a stellar reputation by providing Alameda and Bay Area customers with the highest quality jewelry, custom design, and superior service. Please stop by! We look forward to serving you in the same tradition.

Anton Seelenbacher opened Seelenbacher Jewelers as a small watch repair business in Oakland, CA in 1966. As his family grew in size, Anton expanded his business, adding more jewelry. In 1971, he moved the business to its current location in Alameda. In 1982, his son Chris began an apprenticeship at the store, and ten years later Anton retired after more than 30 years as a master watchmaker. Today, Chris Seelenbacher continues the family tradition of providing high quality jewelry and watches, custom jewelry design, and jewelry and watch repair to Alameda and Bay Area customers.

The Seelenbacher family is actively involved in the community, supporting organizations such as Girls Inc., the Alameda Boys & Girls Club, Alameda Little League, local churches, the Alameda schools and other local sports programs, charities, and nonprofit organizations.


Our Products

We carry a broad selection of fine jewelry and watches, including:

  • Engagement and wedding rings

  • Watches, including our own store brand

  • Earrings

  • Bracelets

  • Necklaces

  • Vintage and antique jewelry

  • Baby goods

  • Religious jewelry

We also serve as a retail outlet for engagement and wedding rings, watches, and fine jewelry for the following companies:

Benchmark wedding rings

Stuller rings and jewelry

Bulova and Citizen Watch fine wristwatches

Gabriel and Co. New York fine jewelry

A. Link fine jewelry

Please stop by to see us, call 510-522-8300, or e-mail us if you have questions about our products.